My Identity


I wanted to create an identity for my new online portfolio that would represent my name in a graphical way. I took the letters of my name and assigned values to them. Then I worked in Processing to map them in an arrangement similar to a polar chart.

 Final SVG extracted from Processing.

Final SVG extracted from Processing.

After testing out several basic ideas, I decided to create a fluid identity that maintained the position of the dots (which represent my name) but that would change the position and shapes of the lines connecting them.

Finally, I created a logotype using Futura.

Logo_3.png

 

I also designed business cards with different graphics on the backside, taking advantage of the fluid identity.

Logo_4.png